{"id":26818,"date":"2022-02-17T10:38:51","date_gmt":"2022-02-17T17:38:51","guid":{"rendered":"https:\/\/phoenixvalleyreview.com\/?p=26818"},"modified":"2022-02-17T10:40:18","modified_gmt":"2022-02-17T17:40:18","slug":"generation-paper-fast-fashion-of-the-1960s","status":"publish","type":"post","link":"https:\/\/phoenixvalleyreview.com\/generation-paper-fast-fashion-of-the-1960s\/","title":{"rendered":"Generation Paper: Fast Fashion of the 1960s"},"content":{"rendered":"

Learn all about the paper dresses through an amazing exhibition Generation Paper: Fast Fashion of the 1960s<\/a><\/strong>!<\/p>\n

During the 1960s, paper dresses took the world by storm, when Scott Paper Company<\/a><\/strong> launched an ingenious marketing campaign\u2014an early forerunner of viral marketing strategies\u2014to promote “Dura-Weve,”<\/strong> the textile featured in their new disposable tableware line. With the idea that paper dresses were the future, other companies like Mars of Asheville joined the excitement and were soon selling 80,000 dresses per week<\/strong>.<\/p>\n

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A post shared by Phoenix Art Museum (@phxart)<\/a><\/p>\n<\/div>\n<\/blockquote>\n